5 Smart Questions To Ask When Hiring An SEO Company

SEOHiring an SEO Company is not an easy task. The abundance of spammers and blackhatters out there simply outnumber the legitimate companies that do business in good faith. As such, finding a competent company often feels like navigating a ship in the dark. Interested business owners need not worry though, because there is a way to separate the good seeds from the rotten ones. This is simply done by asking candidates 10 smart questions.

1. Would it be alright to get a list of your current and previous clients?

Even if an SEO firm is only operating for a year they should have at least a couple of satisfied clients in their portfolio, because if there is none, what are they even doing?

A reputable company is open and definitely willing to share their list of current and previous clients so prospects can contact them and ask for feedback or testimonials. These can then be used to gauge how competent their candidate is, or at least get an inkling to their level of professionalism and business ethics.

2. How will you increase my rankings?

As they say, the journey is the reward. Same goes for search engine optimization too.

There are many ways to increase rankings but how safe the techniques are is a matter of concern. People should stay away from an SEO firm that do not want to divulge their link building strategy (or strategies) or those that claim to have developed an exclusive technique – a secret sauce – to boost rankings quickly.

As a matter of fact, there is no secret or proprietary technology in SEO. The only recipe is great content and legitimate backlinks from good sources.

In a sense, companies should be able to explain what link building strategies they use, why do they use it, and how does it help paint the bigger picture of helping a client’s business succeed.

People should make sure that the SEO proposal (if a company gives out one) contains a technical website review to identify existing problems such as broken links or bad anchor text ratios. An on-page recommendation should there be as well to optimize internal linking and keyword targeting, or to avoid over-optimization penalties.

3. Do you follow webmaster guidelines?

Google has released an article that defines webmaster best practices and all SEO firms must adhere to this guideline or suffer the wrath of the biggest search engine on the planet. Basically, these are strategies that Google loves and will therefore aid in ranking websites. There are also 12 prohibited link building tactics included in the guideline. Tactics such as use of ultra-small or white-colored text are mentioned in the guideline.

If an SEO company does not follow the guidelines and instead tries to create spammy, frowned-upon links, the website will probably be relegated to the bottom of the search results (i.e, page two where no one goes to). There is even a saying that if somebody wants to hide a dead body, he or she should hide it on the second page of Google.

Worse, the website can be outright banned!

4. How do you measure your campaign’s success?

Different types of SEO firms define success in different ways.

The incompetent ones will create backlinks to a website, have its rank increased in a matter of weeks, and call it a day. Aside from the fact that what they did is totally wrong and may even get the site penalized in the coming weeks, there are some questions that come up as well. Did the increase in rankings bring new customers? Did it bring sustainable traffic to the website? An increase in rankings is merely one outcome of a proper SEO campaign. Indeed, true success comes from the increase in traffic as well as revenue.

The experienced agency has plenty of knowledge with Google Analytics and Google Webmaster Tools that it can help businesses track where and what type of traffic comes to a website.

5. What are your available modes of communication?

Communication is key to any type of business transaction. SEOs do vary in their preferred mode of communication, but one thing must be certain – they should be able to talk to their clients regularly.

People should ask what communication mode they prefer so that it can be in-line with what they like. Also asking them if they want to talk through chat, in person, or via the phone is recommended and will give insight to the level of involvement a company prefers.


Asking these 5 questions is a surefire way to get the perfect search optimization agency and will save hours of searching.

Explode SEO is the leader in SEO friendly web designs and Internet marketing strategies for website.

The Telltale Signs of Bad Web Design

Not all major web design companies are going to deliver on the promise to give you a cutting edge design. Some companies are terrible at what they do, and they continue to thrive because the general public doesn’t know any better. It’s important to note what good design and bad design is by looking at the bad. You could tell what good options are by looking at them, experiencing the relationship you get moving forward, and bad, well bad is more than just an ugly looking site. It’s important to understand the different elements here and something that you should definitely look into a few telltale signs. Whether you’re looking at hiring someone or you just want to know what to look at when hiring someone, consider the following issues you may see when looking online through results for Long Island web design, and beyond.

Web Design
Automatic Audio (Video Too)

There is no excuse for this. Even if you have a radio site, if you are promoting a band, or anything that you are trying to get in front of people. Auto-playing any content is going to be terrible and should not be tolerated on any level. Even though this is spoken many times over in the confines of professional design schools and companies, people still want to have this in place. Playing music for a browser can end up causing issues, even if you’re feeding the content through XML or other means. Letting the user choose whether or not they want to listen to the sound is important, and it’s going to save you a lot of issues. There’s no reason why automatic audio should still be used and yet it pops up all over the place.

No Call To Action

One of the worst things that you will find, even if you’re hiring someone professional is not having a call to action. When looking through the results of Long Island web design, or any type of design heavy search, look for companies that have no call to action. The main goal of a website is not just to provide information, but to convert leads to sales. If you find that you land on a page that doesn’t allow you to gain access to that, you’re going to end up losing out overall. It’s imperative that you have a call to action that is clearly defined, and people landing on your page know what you’re doing and what you are trying to push forward within. If there’s no call to action, the end user may leave your site without doing anything.

Shrinking Images The Hard way

Whether you’re hiring a pro or you are doing things yourself, never shrink images with the html code in place. You’ll find that if you upload a high resolution image and it’s heavy in a jpeg format, you can edit the output to showcase only a small parameter of it. For instance, if you have an image that is 800 x 800 but you want it to show up as 250 x 250, you could easily write in a line of code and see that happen. However, the end user will have to load the 800 x 800 image first, and then see the secondary output. This may seem technical, but it’s something that many companies do for their clients, and it can definitely cause havoc with browsers.
Your browser may take longer to load the page, then load the content, background, links, and more. When that happens, you will take longer to see pages and get information as to what you’re doing overall. At the end of the day, this is not a good thing, and should not be done, even though some will argue that it’s ok. If you are slowing down the browser window of a person because you’re loading a lot of images, you are not doing good by them, and therefore you should walk away from the notion of implementing that strategy.


There was a time where flash heavy websites were huge. Some people still swear by them, and you may run into pages that do not utilize HTML in any form. These pages are cumbersome at times, and can end up loading terribly. If you run into a site that you can’t load because the HTML is terrible, walk away. This includes sites that you may find after looking for Long Island web design. You want to ensure that the web design company you hire has their page with more than just HTML and other elements. Mixed media is the best way to go, and if you don’t see a site or a company that is doing that, they aren’t really doing well overall. Flash heavy sites, outside of gaming, shouldn’t be utilized as much.
After all this is said and done, there’s going to be pundits that will argue with the points. Of course someone is going to try and be an iconoclast online, but you’ll find that it’s best not to go that route. Hire a professional web design firm that is going to help you build the right site for your needs and you’ll gain leverage overall. Take your time, and see how things can end up moving forward with ease.